2010年10月21日星期四

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Legends June, players who set off the pitch in South Africa, hundreds of millions of fans around the world do not eat do not sleep to meet the carnival. Sports marketing in the automotive industry has been very popular, such as the Volvo Ocean Race, the mass of the 2008 Beijing Olympic Games and other partners, has aroused great concern in the automotive industry,UGG Bailey Button Triplet, pocketed the attention of consumers. This particular season, the World Cup series car was up, so there is a different kind of interpretation.

love football: Public car prices leveraging the World Cup

6 months in South Africa is undoubtedly the world's attention. The major car firms have also seized the opportunity to cast cars and football blockbuster bundled in order to rapidly achieve the brand's promotion. Before the big Hyundai officially submitted to the World Cup organizing committee of 609 passenger cars for the World Cup organizing committee members and media personnel to use, 32 luxury buses for the 32 participating national teams to use, and with the cooperation further in-depth, its official partnership will extend to 2014 World Cup in Brazil. South Africa 2010 World Cup as the only designated the official car partner of the Hyundai Motor Company, has naturally become the World Cup,UGG Bailey Button Boots, the car prices is a major battle field players.

\For the 2010 World Cup, Hyundai-Kia Group,ugg outlet store, the marketing campaign was launched rapidly, through the World Cup as an official partner of the Group's joint venture Beijing Hyundai brand is marketing the World Cup foot effort from top to bottom. Middle of last month, seven to the World Cup participating countries, the main theme of the painting ix35 from Beijing, the Shenyang,ugg Australien, Zhengzhou,Authentic ugg, Wuhan,Chaussures UGG Pas Cher, Xi'an, Chengdu, Shanghai,ugg classic boots, Hangzhou, Guangzhou eight cities, two-month national tour. In addition,uggs bailey button, Beijing Hyundai plans a series of online and offline marketing activities and sponsorship.

Messi's performance in this World Cup is very eye-catching, and in the face Ruiqi official website blog posted Messi Messi is closer to the distance and the Chinese fans. Duomei Xi has the most fans in China,ugg stivali, signed the first Messi is currently the only car brand Chery. June 24 afternoon, nearly a thousand fans from Macy's Chery Automobile, Chery Automobile of Wuhu in Anhui gathered the plant entrance, the fans singing the song,ugg for cheap, birthday song and other songs,ugg boots online, the passionate voice for the Macy birthday,Piumini Moncler, with all the enthusiastic fans of the thermal Ai Meixi share Messi in World Cup moments. A Messi fan said: \minutes and 56 seconds the world record. \

cross-marketing: Promotional effect of really good

around the World Cup to start a sports marketing is definitely not modern. Before the start, the World Cup as a rare opportunity for a number of car prices began their moves: KIA ten cities in the country launched a \million,ugg red, a cost of millions; Geely will launch a \super fans organized production activities, and through the network hype and traditional talent show to warm up; and Chery signed by five million euros huge amounts of money for the big star Lionel Messi endorsement Ruiqi brand models.

began early in March this year, the major domestic and international car firms are trying to launch a series of activities in the Chinese market, these activities full of tricks, such as taking the World Cup tour of South Africa,Moncler Online, special edition models such as the World Cup in South Africa . April 15, Beijing Hyundai launched the \Futsal World Championship 2010 Mini World Cup in South Africa on behalf of trials, the opening of the Shanghai Luwan Stadium agitation. Today, these activities are carried out in the country in full swing.

leveraging the World Cup for car prices, engage in cross-border marketing this model, Li Feng, executive vice president of Beijing Hyundai, said: \proactive, continue to struggle to win power and Beijing Hyundai \

leveraging the World: Find feature marketing

leveraging the World Cup, the British automobile brand has lasted more than two months of the \to watch the World Cup in South Africa \

Liu Jinliang, general manager of Geely Automobile sales that selling cars is selling culture, selling the concept to feature marketing impress potential users, through such activities can not only promote the terminal sales, increase brand awareness is a good way. More than a million users visit the official website of the English, and vehicle owners more than up to register for the event. And to reflect the view of the circumstances around the dealer, call or take the initiative to come to the store Advisory sea prospective owners,Ugg Boots Free Shipping, stream, sales consultants often are busy, many dealers have to increase order volume, the plant's production are in short supply.

for the cross-marketing activities, industry experts believe that with the homogenization of automotive products as well as the similarity of marketing, automotive marketing competition is fierce. Find hot is our consensus,UGGS Kensington, the World Cup in South Africa that sports marketing is unique, way of marketing by consumers. \


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