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2010年10月23日星期六

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\Around the topic of this event is such as river carp, this cross-media communication and marketing to talk about some experience.

the World Cup is worth attention, for three main reasons. First of all, South Africa as Africa's first World Cup host country,UGGS Outlet, its history, politics, culture, economy,women moncler coat, scenery, and many other reasons, by including non-fans, including the concern of people around the world. People not only want to watch the World Cup, and I want to get rid of racism directly understand that after the mysterious and isolated country, Nelson Mandela, economic revitalization, hum Zula, diamonds, Cape Town, and even looting have become the key words. This is also the South African bid to host the FIFA World Cup and South Africa, an important reason for selection. Second, the World Cup is the world's largest sporting event, even in comparison with the Olympic Games do not strive. The World Cup alleged direct income (media coverage, event advertising and brand licensing,moncler clothing online, etc.) to as high as 80 billion dollars, far more than the Olympics. So almost all the world's TOP 2010 World Cup regarded brand promotion marketing as the most important places, so have the fans around the world to see Adidas, Nike, Puma's struggles off the court. Third, the global media convergence and triple play with Chinese characteristics. Anglo-German war in 1966, compared to the comparable to the \Digital technology development and dissemination of social implications. Since the 2000 Sydney Olympic Games, we clearly see the fusion of Internet and traditional media is accelerating, both the News Corporation,ugg snow boots, or Hulu, or advocacy in adapting to this trend. Recent Nielsen (Nielsen), a survey covering 55 countries, more than 27,000 survey respondents who gave us a clear idea of basic, up to Liucheng of consumers (64%) still live television As the first choice to watch World Cup matches; nearly half (48%) of consumers said they are concerned about the newspaper is one of the World Cup event of the media; while network news (35%) and online video streaming media (34%) are also consumers Select the main form of races.

present, when China's hot triple play during the World Cup as a landmark opportunity to examine and test the color very strong. Here, we need to review 2006 World Cup in Germany in particular. It was in that year, four Chinese Internet media portals, represented by an unheard and unprecedented way to participate in the World Cup among the entire report. Remove the traditional media have real-time reporting, feature news, expert commentary, video coverage, highlights, interactive voting,UGG on sale, etc. in addition, BBS, star files, event analysis, historical database, fans fan groups, instant messaging, and so many new communication and interaction emerge from the audience the contents of the first real access to mainstream high-profile event the whole process. Ultimately laid the Sina and other online media in sports dominance in the new media.

Clearly, in the earlier and even now, traditional media, such as CCTV, \the status and capacity,cheap uggs, but in recent years, two factors that we all know that in the gradual weakening of the strong. First, the print media, newspapers and magazines, led by the progressive weakness,UGG Outlet Store, the most advantageous depth analysis of the so-called new media has been a large number of web or simple,moncler, or rich, deep content, or concealed, a large number of young audiences to pay attention more power switch to the new media. Second, the triple play factor. January 13 this year, the \CCTV to CNTV, from Titan to the sports network, from \If you carefully observe all the media, you can find triple play (three-screen seamless transfer) makes a major event for any communication or social activities, so that the audience (users, consumers) can at any time, any place involved .

present, during the 2010 World Cup, broadcasting and information related to whether the number of audience in China, covering not accurate statistics, but one thing is certain is that it is following the 2008 Beijing Olympic Games, the influence the biggest sporting events and event marketing. According to optimistic estimates, China has over one billion people are concerned about the World Cup. Among these, the influence of television and the Internet is clearly far more than the newspapers, radio,ugg red, magazines,ugg ladies boots, outdoor videos and other media, the most typical example is the micro-blog on Sina users on the World Cup participation.

for the Chinese state media during the World Cup, the world expert on the media have such a statement, \countries. Chinese fans are using all possible media contact, the first time to grasp the dynamic World Cup in South Africa. is obvious that, television, cell phones and computers simultaneous use of media consumption has been greatly affected. \

back on marketing, sports marketing as an important tool for enterprises is well known. From a marketing point of view, the World Cup in South Africa also has the following characteristics: the World Cup for the TOP brand advertising provides the most adequate resources for clients around the world (fans); the most attractive of the carrier (and star of World Cup matches, host country); strong marketing model (even without a push or pull the distinction between the marketing concept). Marketing experts worldwide marketing for the 2010 World Cup has a simple conclusion: In many countries, especially Europe and Latin America,UGG outlet, World Cup fever continues to climb. For the love of football in particular countries, the World Cup will create a social and festive carnival atmosphere, regardless of whether you are a football fan, the global consumers of all ages, from a variety of retailers, TV manufacturers to beer and beverage manufacturers, the World Cup in South Africa launched a large-scale fun party.

some of many famous brands the official World Cup sponsor, and some competitors, sponsors of these brands. But no matter who you are, to use the 2010 World Cup in the brains of this marketing, advertising and public relations opportunities, which also appear in the game including the \. \competitive and savvy marketing wise to establish the brand in the minds of consumers contact with these events without the need to spend huge sums of money to sponsor. \World Cup marketing enterprises to use ready-made successful cases, including familiar brands: China Mobile, Gome Electric, Erie, Yinhua Fund ... ... even including the media itself: CCTV, Sina and so on. I noticed a phenomenon more interesting. A friend asked me the media, media communication and marketing in the World Cup, whether in the profit? This problem must be very mentally handicapped, the global and China has not noble to do a media sporting event with no commercial interests. Clearly,UGG Bailey Button Boots, the fact that he would like to know, a lot of the media in order to get broadcast rights, the right to invest a lot of interviews with financial and human resources, and benefits of the ultimate reality (mainly marketing and advertising revenue) it can be satisfied. From this point on, things are really not so simple. From the 2006 World Cup, the tournament since the 2008 Olympic Games marketing media advertising revenue data to analyze, a major event on the Chinese media marketing and advertising their own contribution to the extra growth is limited, despite the optimistic say the World Cup to bring China's advertising in 2010 to enhance the scale of the additional more than ten billion yuan, but I think probably other than a few media (such as CCTV,ugg knit boots, because of its marketing, advertising and other non-broadcast distribution of income), especially because most of the new media to increase the World Cup factor revenue it would not be as you want or as high as their own claims. If you are interested, we can through various financial statements of listed companies, advertising, market monitoring and analysis and other pipe and smoke.

but I prefer to look at from another point of view this issue. 2010 World Cup, the media have a big advertising and marketing revenue is certainly very important, but the media in both directions is more important to try on. The first is the spread of cross-media integration practice. This is CCTV, SMG, represented by various types of traditional media groups are most concerned about, but also from the 3G and the triple play is considered the media to establish the future direction of integrated marketing platform, a test. What, after triple play of TV, computers, mobile phones (three screens) whether there is sufficient as possible in the future than at present to provide a medium for users to distinguish between the prospects for more effective marketing platform for consumers of family, work, leisure, entertainment, sports, and other places of global coverage, and ultimately integrated marketing. World Cup, this attempt was not completely and fully, but already have a preliminary feeling. Secondly, the Internet-led interactive new media marketing tools for more exploration. Whether it is online video, SNS, or micro-Bo, the core point is to strengthen the establishment of users (consumers) as the center, rather than as the central platform and communication channels. Regardless of the user to listen to, watch the World Cup is through television, radio, or through newspapers, magazines, their pursuit of the ultimate people sharing, interaction and exchange platform in this implementation can be. In this sense, micro-blog and SNS fully reflects its value and potential. It should be said, this is the time when the media left South Africa the biggest gains.

before the World Cup in South Africa, there is a saying: 2010 World Cup, the world is China, is you and me, is mine. Indeed, except out of globalization, even with new technology and new media development, World Cup, has let the world at the same time and any place to share, let the Chinese people separated by thousands of miles through a network of South Africa not only see the stadium, so that sit with friends and family disputes through the screen and exchanges, with their own hands to collect together all of the love of the World Cup.

Writer Huarui network standard (CR-Nielsen) Senior Vice President


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2010年10月21日星期四

Comment on what accounting policy Howe afternoon to respond to new high pricesugg colorUggs london

Tape go still stronger than expected. In Europe stock markets occurred in the early signs of even Dikaigaozou A shares and eventually hit a new high since rebounded, breaking intraday high of 6.22 days, which is also still in the adjustment of the edge short to short squeeze of the stock market is the most difficult to grasp, because you hardly know the psychological long and short in the end node at this time is how evolution, as a speculator can only be based on the trend to respond accordingly.
For the current market, the market really want to break 2,600 points if the mark needs an integer heavy volume, and now the volume is not enough. Moreover, the broader market even if the heavy volume to form a pattern of flip up breaking more than 2,700 points this juncture this is basically impossible to break,ugg color, so even to this location will have a more substantial correction. So, for now,Uggs london, market, can only be carried out according to their position trader.
disk, tape strength is very important today because of the strong real estate stocks, real estate stocks higher has led the financial sector, and ultimately makes the broader market appeared strong state. If the real estate stocks pull this, then this wave of increase is the beginning of a wave from the low end, so buy low, sell the underlying stocks can soar on the case of sharply higher thrown under the high. trigger a strong real estate stocks in early trading point is the few real estate stocks in Shenzhen strong limit. continue to monitor the trend of real estate stocks, which is today the main force driving the core market.
for the strategy, in fact, for two from a market model: 1, if the breakthrough in the broader market appeared heavy volume, indicating more powerful short-term flip over, then when you meet resistance in the large heavy volume ascribed to the high toss is the best strategy; 2, if the broader market this a technical adjustment 10 lines and 30 lines that basically will not make near the goods to eat a big mistake. Now this position, go or stay totally stocks, stocks have weakened after a strong, leave; if the holder is a Bear shares,cheap ugg boots, leave ; good technical condition and stock market outlook has the concept, as long as there is no outbreak continues to hold.
afternoon to see turnover, turnover on the whole more desirable to continue to see more; volume ineffective,Moncler Sito Ufficiale, then pay attention to the emergence of the high points. In short Now this position unless the stock option is really good, not rashly significant new positions.
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\There is no teacher, only friends and \Please send E-mail: nanamail89@126.com, someone will respond promptly.):
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only this article, the statement,ugg sheepskin boots, Mr. accounting logic, spelling, etc. and other low-level errors every day, read the article is often hard to understand is not smooth, it will inevitably affect the understanding of the core content of the article. This matter has been raised, but Mr. accounts disagree, as a section worth mentioning.
In addition, the mention, I bought three books of Mr. accounting. has not the slightest contempt for the meaning of defamation, Mr. accounted for the sole purpose of our common interests. home truths is essential to the common progress of all of us to be a flavoring agent .
In addition, your articles are too long, not concise, under a huge amount of information, we also own analysis of the same information and the disk,ugg boots sale, it is difficult a lot of time to read the article obscure poor. These same effect Read the article hh ..
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the fellow's letter entitled \, but in fact it has nothing to harsh, hopping often seen in BS-ing message,Moncler Sito Ufficiale, I do not think what it sounds harsh, I just feel enlightened or not, and none of my going on? are personal things, personal willing to BS-ing to their own industry committing evil that it is necessary to stopping him? Even if the Buddha is not to mention me with their natural that mortal? So, in my language are the so-called expression of each person, and I have nothing to do, I not because of your expression of how it will come to share, not because you are not the expression of the exchange, exchange or not to see that there is no exchange of value.
this platform is not without dissent, who did not see Who can only show the time is still not long enough to see blog, not careful enough. Even if the views of his comrades are also open to different tone, so there is little tip-to-head debate, comrades comrades indirect mention, I mentioned my indirect, since it is the exchange of views or information exchange collision, but the exchange of views do not necessarily seem diametrically opposed, not to mention the majority of Chinese people also are not the emphasis of a ceremony, the so-called politeness. I can not be excluded on the etiquette not welcome,moncler winter, so I will not deliberately excision comrades mail. However, individual, perhaps my tone of some serious, some time ago not to offend or so comrades of a regular exchange of it? but I will not because you is a regular exchange of comrades to believe that some words do not say, if the individual says may be some weight, but the logic is that since the letter of course I use my logic is necessary to make some exchanges. but here is necessary to say that, regardless of tone How, in fact we are still standing on one level, I will not see views of how high or low to see who, but some still say if I think that is good, so although it may make the individual fellow pissed off, but we was a honest man is not it? to as the frank, will offend offended.
comrades can open each message to see whether I will obey all because of that out better communication? have even the title of individual comrades have no direct questions, and I personally share the call with out. communication has nothing to do with personal preferences, the exchange value of only about whether this is the platform for one of the core principles of open, otherwise the platform can do so insistent on a couple of years? debate is not sound high, but in whether the manager name. What's more, many of his comrades to share the problem really is the problem of the doubt, but I could still little analytical ability, so a lot of e-mail e-mail is a problem analysis, problem analysis, e-mail how the collision of ideas? So, personally think that if you have any more original ideas, and I am very willing to come to communicate with his comrades. And I never said that I fully and correctly, the stock market, for The world is a probability game, where there is any one hundred percent? look at the \that there are so many comrades here has really blind.
on typos, comrades already raised this issue, I already explained. no way, with the phonetic input, inevitably there will be typos, but also Moreover,new ugg boots, the existence of interchangeable characters in ancient times, we have the ancient one, to leave the bar when the pass (individual comrades have made the text to be ambiguous, his comrades brought rapid change after I usually can not absolutely rule out the doubt of ambiguity are No, but on the whole up and down there will know whether the logic is wrong). In fact, more important reason for this is that I do not have time to reviewers, I write a blog already in the grasp of time, I do not want to go to a boring trial typo waste of time. Of course, if the media published articles openly, it is certainly in the rhetoric, the text on the note. on the statement logic error in the daily also invited to point out, I would not say in other aspects, language I think in my logic error here is rare, a comrade in arms that I welcome any logical errors, which I very much welcome,UGG store, after all he will sometimes neglect to mention a quick Bowen products. So, welcome to any mirror, have so many comrades in arms as if I can mirror it can really Sanshengyouxing. I of the Notes as to speak, because I was thinking where to write where, I think if people understand the character basically is not difficult to understand , said in an email to see to understand more, read the article on the message I am afraid it is hard to understand the first letter. Of course, there may be some graph,cheap uggs, comrades do not understand the meaning of individual statements, and therefore received the message, but a few e-mails rather than professional issues are confusing.
lengthy articles it? Notes part of the exchange part of some who love Behold Behold part, do not like direct leave, the blog itself is not to keep people, so I personally think that in this blog, who is a waste of time that level has been higher than me, it is also necessary in this blog, a waste of time? I almost do not see other people blog,UGGS Online Bestellen, and I do think it is a waste of time, there that time I have a lot of books to read. waste of time or have not in person, no one forced to watch non-blog, I never think that is a must read blog or necessary. but I still constantly learning study, there are many areas I would like to relate to,uggs black, but not to and involved.
Finally, very much like a view of the collision, a comrade in arms welcome any differing views.
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Legends June, players who set off the pitch in South Africa, hundreds of millions of fans around the world do not eat do not sleep to meet the carnival. Sports marketing in the automotive industry has been very popular, such as the Volvo Ocean Race, the mass of the 2008 Beijing Olympic Games and other partners, has aroused great concern in the automotive industry,UGG Bailey Button Triplet, pocketed the attention of consumers. This particular season, the World Cup series car was up, so there is a different kind of interpretation.

love football: Public car prices leveraging the World Cup

6 months in South Africa is undoubtedly the world's attention. The major car firms have also seized the opportunity to cast cars and football blockbuster bundled in order to rapidly achieve the brand's promotion. Before the big Hyundai officially submitted to the World Cup organizing committee of 609 passenger cars for the World Cup organizing committee members and media personnel to use, 32 luxury buses for the 32 participating national teams to use, and with the cooperation further in-depth, its official partnership will extend to 2014 World Cup in Brazil. South Africa 2010 World Cup as the only designated the official car partner of the Hyundai Motor Company, has naturally become the World Cup,UGG Bailey Button Boots, the car prices is a major battle field players.

\For the 2010 World Cup, Hyundai-Kia Group,ugg outlet store, the marketing campaign was launched rapidly, through the World Cup as an official partner of the Group's joint venture Beijing Hyundai brand is marketing the World Cup foot effort from top to bottom. Middle of last month, seven to the World Cup participating countries, the main theme of the painting ix35 from Beijing, the Shenyang,ugg Australien, Zhengzhou,Authentic ugg, Wuhan,Chaussures UGG Pas Cher, Xi'an, Chengdu, Shanghai,ugg classic boots, Hangzhou, Guangzhou eight cities, two-month national tour. In addition,uggs bailey button, Beijing Hyundai plans a series of online and offline marketing activities and sponsorship.

Messi's performance in this World Cup is very eye-catching, and in the face Ruiqi official website blog posted Messi Messi is closer to the distance and the Chinese fans. Duomei Xi has the most fans in China,ugg stivali, signed the first Messi is currently the only car brand Chery. June 24 afternoon, nearly a thousand fans from Macy's Chery Automobile, Chery Automobile of Wuhu in Anhui gathered the plant entrance, the fans singing the song,ugg for cheap, birthday song and other songs,ugg boots online, the passionate voice for the Macy birthday,Piumini Moncler, with all the enthusiastic fans of the thermal Ai Meixi share Messi in World Cup moments. A Messi fan said: \minutes and 56 seconds the world record. \

cross-marketing: Promotional effect of really good

around the World Cup to start a sports marketing is definitely not modern. Before the start, the World Cup as a rare opportunity for a number of car prices began their moves: KIA ten cities in the country launched a \million,ugg red, a cost of millions; Geely will launch a \super fans organized production activities, and through the network hype and traditional talent show to warm up; and Chery signed by five million euros huge amounts of money for the big star Lionel Messi endorsement Ruiqi brand models.

began early in March this year, the major domestic and international car firms are trying to launch a series of activities in the Chinese market, these activities full of tricks, such as taking the World Cup tour of South Africa,Moncler Online, special edition models such as the World Cup in South Africa . April 15, Beijing Hyundai launched the \Futsal World Championship 2010 Mini World Cup in South Africa on behalf of trials, the opening of the Shanghai Luwan Stadium agitation. Today, these activities are carried out in the country in full swing.

leveraging the World Cup for car prices, engage in cross-border marketing this model, Li Feng, executive vice president of Beijing Hyundai, said: \proactive, continue to struggle to win power and Beijing Hyundai \

leveraging the World: Find feature marketing

leveraging the World Cup, the British automobile brand has lasted more than two months of the \to watch the World Cup in South Africa \

Liu Jinliang, general manager of Geely Automobile sales that selling cars is selling culture, selling the concept to feature marketing impress potential users, through such activities can not only promote the terminal sales, increase brand awareness is a good way. More than a million users visit the official website of the English, and vehicle owners more than up to register for the event. And to reflect the view of the circumstances around the dealer, call or take the initiative to come to the store Advisory sea prospective owners,Ugg Boots Free Shipping, stream, sales consultants often are busy, many dealers have to increase order volume, the plant's production are in short supply.

for the cross-marketing activities, industry experts believe that with the homogenization of automotive products as well as the similarity of marketing, automotive marketing competition is fierce. Find hot is our consensus,UGGS Kensington, the World Cup in South Africa that sports marketing is unique, way of marketing by consumers. \


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industry sources, natural beauty of the first half of the overall performance is not satisfactory, the full transformation To change this situation,moncler on sale, create high-end image to enhance performance.


natural beauty,Uggs New York, according to new CEO has introduced a new concept store will break the natural beauty of the traditional \+ + products and maintenance services to provide \


have students said that the current natural beauty the country has been built almost 40 new concept stores, on average every 3 days there is a concept store opens, at this rate to the end of this year,Uggs Paris, the new concept store network will expand to 100.


In addition,moncler polo, the natural beauty and Carrefour has signed a strategic partnership agreement,ugg ladies boots, Carrefour Beauty category in three years have entered the country store of resources. In the next two and a half, the Carrefour shopping center in the 20 new concept stores opened in the future more than 50% of the Carrefour chain of new concept of natural beauty will be stationed in the network,moncler outlet, covering more than 30 twelve key cities. Carrefour chain stores in China now over 160.


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