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\Around the topic of this event is such as river carp, this cross-media communication and marketing to talk about some experience.

the World Cup is worth attention, for three main reasons. First of all, South Africa as Africa's first World Cup host country,UGGS Outlet, its history, politics, culture, economy,women moncler coat, scenery, and many other reasons, by including non-fans, including the concern of people around the world. People not only want to watch the World Cup, and I want to get rid of racism directly understand that after the mysterious and isolated country, Nelson Mandela, economic revitalization, hum Zula, diamonds, Cape Town, and even looting have become the key words. This is also the South African bid to host the FIFA World Cup and South Africa, an important reason for selection. Second, the World Cup is the world's largest sporting event, even in comparison with the Olympic Games do not strive. The World Cup alleged direct income (media coverage, event advertising and brand licensing,moncler clothing online, etc.) to as high as 80 billion dollars, far more than the Olympics. So almost all the world's TOP 2010 World Cup regarded brand promotion marketing as the most important places, so have the fans around the world to see Adidas, Nike, Puma's struggles off the court. Third, the global media convergence and triple play with Chinese characteristics. Anglo-German war in 1966, compared to the comparable to the \Digital technology development and dissemination of social implications. Since the 2000 Sydney Olympic Games, we clearly see the fusion of Internet and traditional media is accelerating, both the News Corporation,ugg snow boots, or Hulu, or advocacy in adapting to this trend. Recent Nielsen (Nielsen), a survey covering 55 countries, more than 27,000 survey respondents who gave us a clear idea of basic, up to Liucheng of consumers (64%) still live television As the first choice to watch World Cup matches; nearly half (48%) of consumers said they are concerned about the newspaper is one of the World Cup event of the media; while network news (35%) and online video streaming media (34%) are also consumers Select the main form of races.

present, when China's hot triple play during the World Cup as a landmark opportunity to examine and test the color very strong. Here, we need to review 2006 World Cup in Germany in particular. It was in that year, four Chinese Internet media portals, represented by an unheard and unprecedented way to participate in the World Cup among the entire report. Remove the traditional media have real-time reporting, feature news, expert commentary, video coverage, highlights, interactive voting,UGG on sale, etc. in addition, BBS, star files, event analysis, historical database, fans fan groups, instant messaging, and so many new communication and interaction emerge from the audience the contents of the first real access to mainstream high-profile event the whole process. Ultimately laid the Sina and other online media in sports dominance in the new media.

Clearly, in the earlier and even now, traditional media, such as CCTV, \the status and capacity,cheap uggs, but in recent years, two factors that we all know that in the gradual weakening of the strong. First, the print media, newspapers and magazines, led by the progressive weakness,UGG Outlet Store, the most advantageous depth analysis of the so-called new media has been a large number of web or simple,moncler, or rich, deep content, or concealed, a large number of young audiences to pay attention more power switch to the new media. Second, the triple play factor. January 13 this year, the \CCTV to CNTV, from Titan to the sports network, from \If you carefully observe all the media, you can find triple play (three-screen seamless transfer) makes a major event for any communication or social activities, so that the audience (users, consumers) can at any time, any place involved .

present, during the 2010 World Cup, broadcasting and information related to whether the number of audience in China, covering not accurate statistics, but one thing is certain is that it is following the 2008 Beijing Olympic Games, the influence the biggest sporting events and event marketing. According to optimistic estimates, China has over one billion people are concerned about the World Cup. Among these, the influence of television and the Internet is clearly far more than the newspapers, radio,ugg red, magazines,ugg ladies boots, outdoor videos and other media, the most typical example is the micro-blog on Sina users on the World Cup participation.

for the Chinese state media during the World Cup, the world expert on the media have such a statement, \countries. Chinese fans are using all possible media contact, the first time to grasp the dynamic World Cup in South Africa. is obvious that, television, cell phones and computers simultaneous use of media consumption has been greatly affected. \

back on marketing, sports marketing as an important tool for enterprises is well known. From a marketing point of view, the World Cup in South Africa also has the following characteristics: the World Cup for the TOP brand advertising provides the most adequate resources for clients around the world (fans); the most attractive of the carrier (and star of World Cup matches, host country); strong marketing model (even without a push or pull the distinction between the marketing concept). Marketing experts worldwide marketing for the 2010 World Cup has a simple conclusion: In many countries, especially Europe and Latin America,UGG outlet, World Cup fever continues to climb. For the love of football in particular countries, the World Cup will create a social and festive carnival atmosphere, regardless of whether you are a football fan, the global consumers of all ages, from a variety of retailers, TV manufacturers to beer and beverage manufacturers, the World Cup in South Africa launched a large-scale fun party.

some of many famous brands the official World Cup sponsor, and some competitors, sponsors of these brands. But no matter who you are, to use the 2010 World Cup in the brains of this marketing, advertising and public relations opportunities, which also appear in the game including the \. \competitive and savvy marketing wise to establish the brand in the minds of consumers contact with these events without the need to spend huge sums of money to sponsor. \World Cup marketing enterprises to use ready-made successful cases, including familiar brands: China Mobile, Gome Electric, Erie, Yinhua Fund ... ... even including the media itself: CCTV, Sina and so on. I noticed a phenomenon more interesting. A friend asked me the media, media communication and marketing in the World Cup, whether in the profit? This problem must be very mentally handicapped, the global and China has not noble to do a media sporting event with no commercial interests. Clearly,UGG Bailey Button Boots, the fact that he would like to know, a lot of the media in order to get broadcast rights, the right to invest a lot of interviews with financial and human resources, and benefits of the ultimate reality (mainly marketing and advertising revenue) it can be satisfied. From this point on, things are really not so simple. From the 2006 World Cup, the tournament since the 2008 Olympic Games marketing media advertising revenue data to analyze, a major event on the Chinese media marketing and advertising their own contribution to the extra growth is limited, despite the optimistic say the World Cup to bring China's advertising in 2010 to enhance the scale of the additional more than ten billion yuan, but I think probably other than a few media (such as CCTV,ugg knit boots, because of its marketing, advertising and other non-broadcast distribution of income), especially because most of the new media to increase the World Cup factor revenue it would not be as you want or as high as their own claims. If you are interested, we can through various financial statements of listed companies, advertising, market monitoring and analysis and other pipe and smoke.

but I prefer to look at from another point of view this issue. 2010 World Cup, the media have a big advertising and marketing revenue is certainly very important, but the media in both directions is more important to try on. The first is the spread of cross-media integration practice. This is CCTV, SMG, represented by various types of traditional media groups are most concerned about, but also from the 3G and the triple play is considered the media to establish the future direction of integrated marketing platform, a test. What, after triple play of TV, computers, mobile phones (three screens) whether there is sufficient as possible in the future than at present to provide a medium for users to distinguish between the prospects for more effective marketing platform for consumers of family, work, leisure, entertainment, sports, and other places of global coverage, and ultimately integrated marketing. World Cup, this attempt was not completely and fully, but already have a preliminary feeling. Secondly, the Internet-led interactive new media marketing tools for more exploration. Whether it is online video, SNS, or micro-Bo, the core point is to strengthen the establishment of users (consumers) as the center, rather than as the central platform and communication channels. Regardless of the user to listen to, watch the World Cup is through television, radio, or through newspapers, magazines, their pursuit of the ultimate people sharing, interaction and exchange platform in this implementation can be. In this sense, micro-blog and SNS fully reflects its value and potential. It should be said, this is the time when the media left South Africa the biggest gains.

before the World Cup in South Africa, there is a saying: 2010 World Cup, the world is China, is you and me, is mine. Indeed, except out of globalization, even with new technology and new media development, World Cup, has let the world at the same time and any place to share, let the Chinese people separated by thousands of miles through a network of South Africa not only see the stadium, so that sit with friends and family disputes through the screen and exchanges, with their own hands to collect together all of the love of the World Cup.

Writer Huarui network standard (CR-Nielsen) Senior Vice President


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Some parents worry, drive to school easier for children to form hedonism, and other students have distance.

new semester, \And many only a few hundred dollars per month cost of living compared to the students,ugg boots sale, especially in and close to 30% of the total number of poor students compared to the \Press survey found that roughly adds up, put aside the cost of the car itself, such as campus parking fees and gasoline together, \

car basically \respondents seemed to be somewhat taboo, are stressed to reporters that the initial motivation is the home to drive a car. It is divided into two cases, one change after their parents out of cars down, the other is specifically purchased home.

\(a pseudonym) was driving a Swift. In his view, and those who drive Mercedes Benz and BMW to school compared to college students, this car is nothing.

with Interfax that ordinary \\car experience, Wang Liang looked very calm. \is he a freshman and sophomore classes in University City in Langfang,ugg classic, relatively far away from home, family,Ugg boots online, distressed him, so buy him a car.

keep a car more than a thousand dollars per month

parking fees, fuel costs that can not be less

\\Since my father had bought a new car, the home of black older Santana to become his car, but he stressed that generally do not go to school when their car.

\cost-effective. \\

It is understood that the majority of the school parking standard is 2 yuan / hour, although lower than the outside, a lot of public places, but the school in order to prevent saturation of vehicles will not do long-term parking permits to students. In this way, so that if any student driving to school a month parking fee alone will spend several hundred dollars, plus fuel costs and maintenance fees, expenses even greater,moncler jacke, even more than high-thousand dollars.

suburban schools are generally free parking, but fees from the oil can not be underestimated. \

keep a car is not entirely at home

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for students who have no income, hundreds or even over a thousand dollars cost of keeping a car is often required paid from the cost of living, which is obviously a great burden.

\\There was a time Beijing was popular to raise a small turtle, and he also did pet brokers. He is planning his own money before the age of 30 to buy a coupe.

contrast,moncler tibet, Renmin University of China Li Gang slightly conservative. As academic tight, he chose frugal. His calculations to reporters: \tens of dollars to play the parking fee. coupled with the usual buy glass of water,ugg ladies boots, wax car wash maintenance fees and charges, the total expenditure to a month at 350 yuan or less,ugg boots sale, the money from my living expenses in the. \/ p>

■ News Links

high consumption is not uncommon

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addition to this concern the consumer outside the car , found during the interview, luxury has quietly entered the campus. Many students use the latest iPhone4, wearing Levi's, wearing a high-end watches, a line of the first easily worth several thousand dollars.

addition to dress,ugg boots sale, the students are keen on electronic products to business with pleasure. PSP and iTouch clearly can not meet the needs of students. \SLR camera to them. \This reporter has learned that some high-end private clubs to leaflets sent to schools to solicit business,ugg Australian, or even a \Some \

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unconscious \their own lives on the line. \

\,UGGS Kensington, Xiao Yun seems less natural. He believes that a new generation of young men drove to school to pursue a fresh and free expression.

Although several students stressed that he detests \

According to reports, Interfax currently living in 2,000 yuan a month or so, although there is no specific way to spend too much go into the details,buy moncler, but the car is undoubtedly one of no small expenditure. This reporter learned that a number of foreign tertiary students in Beijing, the monthly cost of living is only 500 yuan, a lot of poor students even only three or four hundred dollars, even these drivers often can not afford the oil money.

Obviously, in addition to \

■ all sound

senior automotive commentator Jia Xinguang:

in foreign countries, college students drive to school is a very common thing. Europe's car market is relatively mature and developed countries, car ownership in large, students can buy very cheap used car. Many countries, sparsely populated, the students renting the situation and very common, most students earn money through their own way to buy a car. Domestic situation is different, most students live on campus itself is the car owners,Ugg online, students, their parents bought the car mostly.

parents of a student of Beijing University:

Although a higher standard of living of many families, can afford to drive their children to school, but easy for the child to psychological dependence, the formation of hedonism, and also produced from other students. Of course, master the basic skills of driving this is necessary, many schools have set up a large vehicle driving lessons.

Bohai Securities automotive researcher Shao Lin:

students drive to school is nothing wrong, the public and relevant authorities do not have to give too much attention. University development model is now quite reasonable, market-oriented means of regulation with which the conflict. Campus in the city's schools to charge parking fees, inhibition of the students driving behavior, far away from the city campus Although there is no parking fee,Ugg Boots Online, but the oil control expenses enough to play a role.

Morning News reporter Liu Zhuo

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