uggbootsuk: Sina net second-quarter earnings on revenue of 99.4 million U.S. dollars cheap ugg boots

Shanghai, China / August 4, 2010 - Service in China and for global Chinese communities, a leading online media and mobile value-added service provider SINA Corporation (NASDAQ GS: SINA) announced today ended June 30, 2010 in unaudited second quarter financial report.

from the fourth quarter of 2009, SINA announced the following addition to the GAAP results, the SINA's historical revenues and certain non-GAAP indicators (ie, gross margin, operating expenses, operating profits and advertising gross margin) is adjusted, net of the Sina Music home and re-released under the revised terms of the agreement advertising agency adjusted results, assuming that the aforementioned agreement referred to in the beginning of the period in force. With these adjustments to reflect the October 2009 China Real Estate Group (hereinafter referred to as \Sina Sina Mingle owned subsidiary, and their interest in Sina music center for the CRIC about 33% of the shares (the \

2010 the focus of the second quarter results

• Net revenue of 99.4 million U.S. dollars, up 10% over the same period.

• non-US GAAP net revenue of 94.7 million U.S. dollars, up 18% from a year earlier, exceeding the company from 90 million to 93 million U.S. dollars expected.

• Advertising revenue 73.1 million U.S. dollars, up 27% over the same period.

• excluding the spin-off of the real estate business, advertising revenues of 73.1 million U.S. dollars, compared with growth of 52% a year earlier, exceeding the company from 70 million to 72 million U.S. dollars expected.

• Non-advertising revenues of 26.3 million U.S. dollars, down 19% from a year earlier.

• non-US GAAP non-advertising revenues of 21.6 million U.S. dollars, down 33% from a year earlier, but beyond the company from 20 million to 21 million U.S. dollars expected.

• Sina Net profit attributable to 25.2 million U.S. dollars, up 89% over the same period, net income of 38 cents a share diluted.

• Sina non-US GAAP net income should be accounted for 27.7 million U.S. dollars, up 62% over the same period, net income of 42 cents a share diluted.

Sina CEO Charles Chao said: \contributed to profit growth. SINA able to achieve rapid growth in online advertising revenue and increase the profit margin benefited from the SINA brand strength, market influence, and Internet media capabilities. We are like mini Twitter blog: Sina micro-Bo ( http://t.sina.com.cn) in the rapid development of China's well recognized and this will further strengthen SINA's brand, expand the online media industry in China, SINA's leading position. \

2010 second quarter, the Company's net revenues for the 99.4 million U.S. dollars in 2009 compared to 90.3 million U.S. dollars. The second quarter of 2010 non-GAAP net revenues totaled 94.7 million U.S. dollars in 2009 compared to 80.6 million U.S. dollars. Second quarter 2010 advertising revenues for the 73.1 million U.S. dollars in 2009 compared to 57.8 million U.S. dollars. Excluding the spin-off of the real estate business, second quarter 2010 advertising revenues for the 73.1 million U.S. dollars in 2009 compared to 48.1 million U.S. dollars.

advertising revenues rose due in part to the success of the 2010 World Cup coverage.

2010 second quarter non-advertising revenues totaled 26.3 million U.S. dollars in 2009 compared to 32.5 million U.S. dollars. The second quarter of 2010, mobile value-added services to 20 million U.S. dollars revenue in 2009 compared to 30.9 million U.S. dollars. Mobile value-added services revenue fell mainly due to China Mobile company by the end of November 2009 and January 2010 implemented a series of new policies,cheap ugg boots, including the suspension of the wireless application protocol (WAP) billing, limit each short message service (SMS ) code of service types and relationship to prohibit television and radio on the market some of the interactive voice response system (IVR) products and mobile value-added services required to increase the ordering process and customers are prompted to confirm. The second quarter of 2010, other non-advertising revenues resulting from transactions, including licensing agreements with the CRIC's 4.7 million U.S. dollars related to amortization of deferred revenue.

2010 second quarter gross margin was 58%, 56% higher than the same period last year. The second quarter of 2010, advertising gross margin was 60%, 58% over the same period last year. Excluding the spin-off of the real estate business, second quarter 2010 advertising gross margin was 61%, 55% a year earlier. Excluding the spin-off of the real estate business, advertising gross margin increase revenue mainly from advertising costs grew faster than revenue growth rate. Second quarter 2010 gross margin of mobile value-added services 42%, 50% a year earlier. Mobile value-added service gross margin decreased year on year revenue decline primarily to move the cost of mobile revenues without a corresponding decline in the proportion.

2010 second quarter operating expenses totaled 32 million U.S. dollars, a year earlier to 36.7 million U.S. dollars. The second quarter 2010 operating expenses include 2.6 million U.S. dollars stock compensation expenses and amortization of intangible assets 200,000 U.S. dollars. 2010 second quarter non-GAAP operating expenses were 29.1 million U.S. dollars, a year earlier to 30.9 million U.S. dollars. The second quarter of 2010,ugg boots store, General and administrative expenses included the receipt of overdue accounts receivable bad debt provision leading to reduction of 1.6 million U.S. dollars. Non-US GAAP operating expenses fell due to marketing expenses decreased, although the effect was partially offset by the growth of labor-related expenses.

2010 second quarter operating profit of 26.1 million U.S. dollars, a year earlier to 13.6 million U.S. dollars. 2010 second quarter non-GAAP operating profit was 25 million U.S. dollars, a year earlier to 12.4 million U.S. dollars.

Sina using the equity method in the CRIC their investments,ugg adirondack tall, deferred a quarterly report of their interests in the CRIC. The second quarter of 2010, the equity loss from the CRIC 10 million, the figure based on the company in the CRIC 2010 first quarter net profit attributable to the share of off-balance minus the amortization of intangible assets in CRIC should bear share . Not in accordance with GAAP, SINA second quarter of 2010, equity earnings from the CRIC 340 million,cheap ugg boots, this figure is computed based on the company based CRIC same non-US GAAP standards reached a non-GAAP Share of net profit.

2010 prepared by the second quarter amounted to 2.4 million U.S. dollars to pay income tax, a year earlier to 200 million.

2010 second quarter net profit attributable Sina 25,200,000 U.S. dollars, a year earlier to 13.3 million U.S. dollars. Sina the second quarter of 2010 diluted net income per share attributable to 38 cents, 23 cents a year earlier. 2010 second quarter non-GAAP net income attributable Sina 27,700,000 U.S. dollars, a year earlier to 17.1 million U.S. dollars. 2010 second quarter non-GAAP diluted net income per share attributable Sina 42 cents to 29 cents a year earlier.

As of June 30, 2010, SINA's cash, cash equivalents and short-term investments amounted to 828.2 million U.S. dollars, as of December 31, 2009 to 821.5 million U.S. dollars. Second quarter 2010 operating cash flow for the 12.9 million U.S. dollars, a year earlier to 18.8 million U.S. dollars.

outlook

Sina third quarter 2010 non-GAAP net revenue of from one hundred and one million to 104 million U.S. dollars, which contained no account has been split real estate ad revenue will be from 80 million to 82 million U.S. dollars between the non-GAAP non-advertising revenues will be from 21 million to 22 million U.S. dollars between. Non-US GAAP net revenues and non-GAAP non-advertising revenues do not include licensing agreements arising from transactions with CRIC's 4.7 million U.S. dollars related to amortization of deferred revenue.

conference call

SINA Corporation will be held on August 4,uggs sale, 2010 9 pm EST a conference call the company's financial and business operations. The live conference call is scheduled for online August 4, 2010 Wednesday 9 pm EST to 10:00 (Beijing time on Aug. 5, 2010 9 am to 10 pm) for. Website users can live webcast http://corp.sina.com. The conference call access number is: +1 6175975344 (USA),ugg bailey button, +44 2073658426 (UK) and +852 30021672 (HK), password is: 73821141. The replay of the conference call will be EST August 11, 2010 ended at midnight, listening to Record telephone access number: + 16178016888 (O), password: 71938441.

Sina Description

SINA Corporation (NASDAQ SINA) is a service in China and for global Chinese communities, a leading online media and mobile value-added service provider. Sina has a network of localized websites targeting Greater China and overseas Chinese mission through five major business lines: to provide online news and content services, Sina (SINA.com), to provide mobile value-added services, SINA Mobile (SINA Mobile ) to provide Web 2.0 services and interactive gaming community Sina (SINA Community), to provide search and enterprise services, enterprise services Sina (SINA.net) and the provision of e-commerce online shopping service Sina (SINA E-Commerce), the majority of users provided, including regional portals, mobile value-added services, social networking sites (SNS), blog, video and audio streaming, photo albums,uggs sale, online games, e-mail, search, classified information, fee-based services, e-commerce and enterprise e-solutions, etc., a range of services. Most of the company's revenue comes from online advertising and mobile value-added services, small services, from search and other charges.

Contact:

Peng Hui

SINA Corporation

Tel :8610-82628888 turn 3112

Electronics e-mail: ir@staff.sina.com.cn

> Related: Sina issued first-quarter 2010 net revenue of 85 million U.S. dollars Sina made 09 fourth-quarter and full year net profit of 370 million earnings Sina dollar released in 2009 third quarter net earnings on revenue of 96.4 million U.S. dollars Sina release second quarter fiscal 2009 net revenue of 90.3 million U.S. dollars reported
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