telephone,cheap uggs, Lin Li (pseudonym), and Internet companies also build things on site, \traveling all. \Lin has established reveals a tired voice.
Lin has established a Web presence is the owner of Taobao, three years ago, wholesale clothes by the students of his \Now his shop in the average monthly trading volume of 15 million people, be a big seller was. In addition to operating Taobao shop, Lin Recently there has established a new plan - to build a brand name in their own independent B2C online shopping platform, if not unexpectedly, more lines can be in the second half.
fact, do more and more big sellers. Purpose is simply to gradually reduce dependence on Taobao - Taobao crown level to be involved in a seller's \Taobao
the \The so-called \To set up an independent outside Taobao Online Shop or build their own independent B2C online shopping platform.
Taobao launched the \to a new round of competition for resources and the flow of the majority of sellers of space is diminished. More important reason is that Alibaba Group is the main push Taobao Mall. Alibaba Taobao Mall
B2C market is the most missing link, and boasts more than 100 million in developing a user's Taobao, more non-paying customers to become part of the cost of Taobao, Taobao also be able to charge users level began to crazy charges, a case easily millions of dollars to promote, too much for many sellers.
Now, if you open an ad (open Taobao able to see the home page ad), cost close to 100,000 yuan a day,ugg store, but had only four channels, now turned into a 8-channel, and the effects of significant worse than the original; the link, train, and Ali, her mother brought self-marketing, there will be promotion of alignments just as costly, if we go in without paying the seller wishes to promote their own marketing, \the probability of 0 \
this industrial chain for Taobao brought great benefits, promotion costs 100 thousand yuan per day, more than a year at 30 million, together with other train (the largest piece of Taobao income), that is, goods PPC, link advertising and promotion of Ali outside the mother's station, like Shi Yuzhu Taobao hope, like, \sucked into enterprise and other large sellers Taobao Mall, every access to the corporate income units would be surplus.
promotion programs are generally modular, that is, select the hard-Canton, train, promote the combination of Ali mother, so that a combination of minimum 100 million yuan.
\Small sellers do not have to say, even those hundreds of thousands of monthly trading volume is estimated that they missed the big sellers in this arena.
\He said doing business in Taobao is fighting a price war that though hundreds of thousands of transactions a month seem like a lot,cheap uggs boots, actually did not make much money, let alone spend millions each year to do the promotion.
big sellers are thinking
Ma is very clever, but the seller seems to already have discern his thinking about this. For any big sellers, Taobao is the irresistible temptation, more than half of the number of Chinese netizens Taobao is the largest registered users of capital, so they will not give up easily Taobao. But they can not predict the future with great anxiety variables, and secondly, if the real big how to do? Because then the next big Taobao only a flagship store, traffic and resources are still controlled by the hands of Taobao. So, do not abandon the premise of Taobao, and then build a network platform of their own B2C sellers will become an inevitable choice for the crown. Very simple e-commerce is a big trend, these sellers will want to change before the onset of a ready.
Li Lin has built its own independent platform choice is simple: to survive. He said that like him in Taobao in the \
\But he also said
Taobao over-reliance on the concerns: \I certainly compete, and the only way is to build a separate website, use the flow and before the establishment of the credibility of buyers, shop in Taobao transactions to these resources during the gradual transition to its own independent website, go there No matter how much time Taobao change will not affect me much, \
the same as a born and grow Taobao Ten Network goods brand Jiasidaier boss Xu group tended to be more far-reaching, and his goal is to Jiasidaier out from the network became a real sense The well-known entity brand. He said that the choice platform for building their own B2C network, mainly to improve their own sales channels, but also for their brands from online to offline to do a necessary groundwork.
learned, Jiasidaier out in Shenyang last year their first flagship store entity, Xu group initially realized Jiasidaier brand goods from the network to the physical degeneration of the brand.
contrast, Shuaikang line layout look more interesting. Entity itself is well-known brand, its flagship store in Taobao also ranked first in the industry, the flagship store Shuaikang contribution every year for the tens of millions of business. Nevertheless,ugg classic Tall, Shuaikang or seek outside than Taobao second way, spending huge sums to build its own independent B2C e-commerce sub-brand \\Yu Lei said that the significance of the birth of Connor Shuaikang Should Be Improved coverage of brand and channel composition, for the cooperation and confidence Taobao, modes of cooperation may be more in-depth this year.
in the choice of a new road at the same time, while also adhere to these sellers Taobao this position,discount ugg boots, after all, their independence until the fledgling network platform, Taobao is still a good choice. Li Lin has chosen self-
hills, platform construction, payment, traffic problems are an urgent need to solve his problem.
part of the big sellers and other third parties selected and shopex set up their own independent Online Shop, industry-leading shopex for sellers to provide operational management from the Online Shop to produce a range of services, and can store information synchronization Taobao sellers to their own independent storefronts, simple and quick, cost will not be too high,ugg sale uk, this road looks beautiful.
a seller says, shopex been able to do to sync to an independent shop in Taobao Online Shop, because shopex Taobao is a partner, also said an independent online shop entrance and the traffic is mainly achieved through Taobao.
Shuaikang on their own sub-brand \Yu Lei said that the 2010 Shuaikang investment in B2C network construction will be substantially increased, first, and the cooperation of Taobao,cheap ugg boots, Taobao in 2009 ad spending on the flagship store a month less than 2 million investment in 2010 may be several million doubled ten times; the same time will also be CCTV and other major domestic media for their own new brand, \
but this is obviously not suitable for all sellers, not all sellers have this power. Although most of the sellers are \
Taobao also confirmed that indeed there are many buyers are considering their own B2C web platform. Taobao insiders said, a big buyer of these acts Taobao not significantly affected.
(Economic Observer)
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